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Made to Stick

Last week I finished a book by Chip and Dan Heath called “Make to Stick.” It is without a doubt one of the best books I have read on basic principles of teaching. I couldn’t let it sit on my shelf without first giving you a quick review.

The authors (utilizing their own approach) use a simple acronym to highlight the things that make ideas stick with people. ‘SUCCESs” stands for Simple, Unexepected, Concreate, Credible, Emotional, Stories. When you put these together the idea that you are trying to communicate will stay with people for the long haul. If you’ve read the book “The Tipping Point” by Gladwell (who is one of my favorite authors) you will recognize the main idea in this book. Even the writing style is similar. They take the concept behind “stickiness” (from Gladwell) and expand on it. I highly recommend this book to anybody involved with teaching.

Monday, April 30th, 2007 at 7:11 amand is filed under Book Review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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